Branding Project: Alumni Brief from Rick Raby
We were given a branding brief by a graphic design and advertising alumni student, Rick Raby. Rick is a freelance designer and his credentials include working with Ahoy, Kin+Carta, Modern World. The brief is a strategy and application brief, whereby we were asked t develop a brand, it's positioning in the market place and offer brand guidelines to show how the brand can be applied across many collateral. The project included several client meetings, pitches, feedback and creative responses.