Advertising Brief:

The UCEN marketing team gave us a new brief and challenge to help attract potential students to the varied range of courses. My approach was to explore typographic treatments using keywords that would resonate with the potential target audience. The process of my work was undertaken using screen printing techniques with further digital manipulation and colour play. I wanted to create something that would stand out from the crowd and get noticed easily, with an emphasis that the potential students would 'create something new for themselves - a new career!