Self Directed Project: YOU! Clothing Brand
YOU! is a unisex clothing brand targeted at 18-25 year-olds. The brand is focused on promoting gender equality through various messages emblazoned across the aparel. The encouragement is for people to be able to express who they are through what they wear. The project deliverables included ident design, typographic treatment, exploring new illustration styles, colour ways research, screen printing testing and applying final ideas across physical apparel.